Leaving the early 00’s.
Web design · Content creation
When I first met the Jenison family, I was impressed by their commitment to each other and representing their business well in the community. After all, they have been in business for 3 generations.
We workshopped an updated layout and imagined the user’s experience traveling throughout the site. Who are they? How would they be using the site? What was the traffic funnel flowing toward? All questions we answered in their new site. One major lift that sets this face lift apart from its former edition is the presence of imagery. In the place of plain text are thumbnail, banner, and gallery images, several by yours truly (see the gallery below).