Branding

Let's Talk Story. Odds are you have a good one.

During this process we will work closely to answer the “why” behind your company vision. This process will involve a lot of intentional questions, thorough conversations, vision casting, moodboard creating (helloPinterest!), and Pantone sifting. The result will be a beautiful and cohesive brand you are proud to share with your audience (and your mom). With each client I break down the process into the following three steps:

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Brand Identity

Whether you simply have an idea or you want to get your established brand back on track, this phase is where we will research, ask in-depth questions, and get back to the basics of why you went into business in the first place. This is the most important piece of the brand puzzle. I promise if you dig deep and put in the work, it will make every other decision (business or creative) your business makes immensely easier.

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Target Market

Which of these people is in need of what you have to offer? Hint: it's not all of them, but it could be a lot of them. Let's figure out who your consumer is: What do they like? What are there values? What problem could does your product or service solve for them?

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Design Package

You know your identity and who you want to share your product or service with - now comes the fun part! It's time to build a logo as well as pick fonts, choose colors, and design patterns that support your brand.